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V2M Glossary

This glossary is compiled of commonly used terms within the entertainment industry. 


BUSINESS MANAGER - A person who not only oversees the business portion of talent, but also his/hers alternative businesses. This can include overseeing the payroll of the talent's staff, advising on licensing deals and/or setting up business entities.


EXAMPLE:  A client approaches their internal team at V2M and mentions a an interested in starting a "side business". The Business Manager on their team discusses the vision, advises on strategies and then proceeds to oversee the development, which may include helping hire an executive staff for the business. 


CINEMATOGRAPHER - Is the chief over the lighting and camera crews on a Commercial, TV or Film set. They are a crucial part in creating visuals that reinforce a narrative and give the audience an emotional experience. 


COMMERCIAL AGENT - An agent specializing in procuring commercial work which is typically generated by Advertising Agencies and/or Brands.


EXAMPLE: V2M decides its time for one of it's clients to get more household notoriety, so we hire them a Commercial Agent to secure work with brands that will help achieve this goal.


COMMON STOCK - A security that represents ownership in a corporation. Owning a common stock entitles you to vote on management issues and may entitle you to dividends.



CPA (Certified Public Accountant) -An accounting professional who has passed the Uniform CPA examination and has also met additional state certification and experience requirements.

EXAMPLE: A client has reached the point in their career where revenue exceeds the point of personal management. They're in need of a specialist who has experience with such things as tax law, budgeting and financial advice.


EXECUTIVE PRODUCER - This producer typically oversees the Business, Legal, Financial aspects of a production. They are rarely involved with technical and day to day. 


HOLD - This is not a formal hire, but a means to lock down a talent for a project until a Casting Director makes a final decision.


INVESTMENT ADVISER - Any person or group that makes investment recommendations or conducts securities analysis in return for a fee.


EXAMPLE: An Actress has just landed a big role that will see her receive a large pay day. Not only has she never received such a large sum of money for her work as an actress, but the compensation will move her into a higher tax bracket. She understands that work can come and go in the entertainment industry, so she wants to put the money to go use if/when a "dry season" occurs. She seeks the advice of an Investment adviser to help her manage her new found wealth and create investments that will generate livable income.


MUSIC PUBLISHER - This entity has many roles, including making sure artist are properly compensated when their songs are licensed and helping secure placements TV, Film and other media.


OPTION - An agreement which allows a producer to maintain rights to a writers/creators/authors work for a set amount of time. Typically, the option agreement will lay out details such as writer's compensation and producer's obligation during the option period. 


PREFERRED STOCK- A type of equity in a company that has higher claims to dividend than Common Stock


PUBLICIST - A person who is responsible for either maintaining a positive image or enhancing the image/name of talent.


SAG-AFTRA - U.S. Labor union which represents about 200,000 performers worldwide. 


SEC (Securities and Exchange Commission) - The agency who holds the responsibility of enforcing the federal securities laws, proposing securities rules, and regulating the securities industry, the nation's stock and options exchanges, and other activities and organizations, including the electronic securities markets in the United States.


TALENT AGENT - A person responsible for procuring work for creative talent and negotiating their employment contracts. 

EXAMPLE: V2M is not a Talent Agent. Our job is not to find work for our clients. We work closely with our client's Talent Agents on finding the right type of work which would be best for their career and then the agent proceeds to pursuit the agreed upon projects. 


TALENT MANAGER - The person who is charged with guiding the careers of artist, such as Actors, Writers and Directors. 

EXAMPLE: V2M creates career roadmaps for its clients goals and works aggressively to reach these goals. This can include, pitching them to potential projects working with an Agents who will book them strategically and/or Publicist who will help to build brand equity. 

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